Position: Communication for Development Officer, NOB,Zanzibar, Tanzania #00111229
Job Number: 525543
Locations: Africa: Tanzania,Uni.Re
Work Type : Temporary Appointment
Opening Date Thu Aug 08 2019 09:00:00 GMT+0300 (East Africa Time) E. Africa Standard Time
Closing Date Sun Aug 25 2019 23:55:00 GMT+0300 (East Africa Time)
UNICEF works in some of the world’s toughest places, to reach the
world’s most disadvantaged children. To save their lives. To defend
their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
If you are a committed, creative professional and are passionate
about making a lasting difference for children, the world's leading
children's rights organization would like to hear from you.
Recommended:
For every child, [Health]
Background:
Tanzania has been repeatedly affected by cholera epidemics with
considerable impact on health, economy and social development. Zanzibar
is one of the areas that has experienced repeated outbreaks since 1978 -
recording over 17 outbreaks with about 14,364 total cholera cases and
210 deaths. The last outbreak within the archipelago between September
2015 and July 2016 recorded a total of 4,330 cases and 68 deaths with a
Case Fatality Rate of 1.6%.
Among the reasons contributing to this outbreak include, a growing
number of urban slums/squatters with insufficient access to safe water,
combined with substandard sanitation facilities and unhygienic behaviour
practices. Furthermore, limited knowledge among children, individuals,
families and communities about waterborne diseases have impaired
prevention and control efforts.
Understanding these challenges, the Government of Zanzibar has
embarked on the implementation of a 10-year elimination plan, known as
the Zanzibar Comprehensive Cholera Elimination Plan (ZACCEP) 2018-2027 -
to coherently bring together all interventions that contribute to
improving the overall water, sanitation and hygiene situation in
Zanzibar.
Among these interventions, includes the implementation of
evidence-based Social Behaviour Change Communication (SBCC) that aims to
improve hygiene and sanitation practices among children and their
families for cholera prevention, response and sustainable resilience
among communities.
It will be the primary role of the C4D Officer to support planning,
implementation, coordination, monitoring and reporting of SBCC and
Advocacy implementation for Zanzibar Comprehensive Cholera Elimination
Plan (ZACCEP) in Zanzibar.
The C4D officer will provide technical support and supervision in
development, pretesting and validation of key messages, development of
communication materials for different groups as suggested in the
strategy. Among others, these messages and materials will be for use in
mass media (Print, Radio & TV, outdoor and social media), IEC and
job aids for interpersonal communication, community engagement through
influencers, edutainment packages for schools and training materials.
The C4D officer will further ensure selected teams of key
implementing partners including Key Ministries, Community Health
Volunteers (CHVs), networks and key mobilizers are trained for effective
rollout of the strategy and how to use developed materials and guides.
The C4D officer will ensure effective coordination between government
key ministries and SBCC partners through a well-established SBCC TWG of
partners. Through this the C4D officer will ensure presentation of key
advocacy agenda for effective SBCC for cholera elimination in Zanzibar.
Main duties/responsibilities:
SBCC program design through an in-depth social and behavioral assessment
Provide technical support and supervision in designing SBCC program
for cholera elimination in Zanzibar by undertaking an in-depth
assessment to understand behavioral and social cultural issues
contributing to cholera and inform baseline on levels of knowledge
attitude and practice related to hygiene and sanitation
C4D strategy development
Provide technical support and supervision in developing a comprehensive SBCC strategy that will provide a framework for designing and implementing interventions aimed at promoting behavioral change among families and communities in Zanzibar. The strategy will provide a clear link between SBCC objectives and how it will contribute in achieving the overall ZACCEP goal with strategic program approaches (mix of tools, channels, vehicles, and media which will convey and mutually reinforce messages).
Designing of messages and materials
Provide technical support and supervision in developing, pre-testing, validating and effective dissemination of communication materials including IEC, Edutainment packages, training manuals, job aids/guides for mobilizers and key influencers and Mass media packages
Coordination and planning of strategic C4D
Capacity building
In collaboration with Key Ministries and expected team of consultancy
Public advocacy and strengthen partnerships for cholera prevention and control.
Documentation, Knowledge Management and information sharing
C4D implementation, monitoring and evaluation
REQUIRED QUALIFICATIONS & COMPETENCIES :
Competencies and level of proficiency required
Core Values
Core competencies
Functional Competencies:
-Advanced degrees in communication and/or social/behavioral sciences.
Experience:
-Fluency in English and Swahili language is required. Knowledge of another official UN language is an asset.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
Provide technical support and supervision in developing a comprehensive SBCC strategy that will provide a framework for designing and implementing interventions aimed at promoting behavioral change among families and communities in Zanzibar. The strategy will provide a clear link between SBCC objectives and how it will contribute in achieving the overall ZACCEP goal with strategic program approaches (mix of tools, channels, vehicles, and media which will convey and mutually reinforce messages).
Designing of messages and materials
Provide technical support and supervision in developing, pre-testing, validating and effective dissemination of communication materials including IEC, Edutainment packages, training manuals, job aids/guides for mobilizers and key influencers and Mass media packages
Coordination and planning of strategic C4D
- Support establishment of SBCC working group, develop terms of reference for the working group to strengthen coordination in the implementation of SBCC and advocacy purposes.
- Provide ongoing coordination and technical leadership of SBCC working group in collaboration with Key Ministries in Zanzibar and key partners to ensure effective implementation of SBCC and advocacy initiates for ZACCEP implementation.
- Strengthen Risk Communication and Community Engagement (RCCE) for cholera preparedness and response in the Zanzibar and ensure full participation in coordination forums, document and follow up on tasks related to C4D.
Capacity building
In collaboration with Key Ministries and expected team of consultancy
- Develop and finalize training packages for key implementing partners and conduct TOT for effective rollout and implementation of SBCC strategy.
- Train Community Health Volunteers (CHVs), networks and key mobilizers on cholera prevention and control
- Support planning and implementation of strategic C4D with government counterparts and PCA partners in consultation with key stakeholders and the local government.
- Support development of multi-sectoral multi-media C4D materials as needed for Cholera preparedness and response.
- Facilitate prepositioning and distribution and utilization of multimedia materials.
- In collaboration of with government key Ministries and IPs in the SBCC ensure mainstreaming of Accountability to Affected Population(AAP) in all element of implementation of ZACCEP in Zanzibar.
Public advocacy and strengthen partnerships for cholera prevention and control.
- Conduct Mapping of key influencers and existing platforms in Zanzibar to strengthening partnerships with influencer groups including religious leaders, village chiefs, community and youth leaders, private sector, media, journalists, legislators, social media actors
- Develop knowledge products targeted to each influencer groups for effective partnership
Documentation, Knowledge Management and information sharing
- Systematically analyze, document, and disseminate results, lessons learned and best practices from ZACCEP implementation for policy dialogue and replication in Tanzania mainland at both central and decentralized levels. Through the compilation and dissemination of assessment reports, policy briefs and documentation of innovations and good practices, UNICEF will proactively engage in evidence-based policy advocacy that lead to strategic decisions in the best interest of women and children.
- Ensure the evidenced-based knowledge and best practices form Zanzibar cholera elimination are shared and disseminated throughout UNICEF platforms including website for cross learning between countries and regions.
C4D implementation, monitoring and evaluation
- Using the designed SBCC M&E framework ensure C4D indicators are well monitored and measured for evidence-based re-programming
- Monitoring and following up DCTs, and undertaking other functions including contributing to the development of SBCC related PCAs, capacity building of government and NGO partners, providing inputs for key reports e.g. donor reports, SitReps, annual reports, and other responsibilities that the manager may provide.
REQUIRED QUALIFICATIONS & COMPETENCIES :
Competencies and level of proficiency required
Core Values
- Commitment
- Diversity and inclusion
- Integrity
Core competencies
- Communication
- Working with people
- Drive for results
Functional Competencies:
- Formulating Strategies and Concepts [ II]
- Analyzing [ III]
- Relating and Networking [ II]
- Deciding and Initiating Action [ II]
- Applying Technical Expertise [ III]
-Advanced degrees in communication and/or social/behavioral sciences.
Experience:
- At least 8-10 years of experience in SBCC / C4D at senior level with extensive experience in SBCC program design, supervision and training both at national and international contexts.
- Demonstrated sectoral SBCC expertise/experience including in health, nutrition, Water, Hygiene and Sanitation and education
- Experience in participatory training methodologies.
- Experience working in SBCC in emergency context will be an added value
- Experience in developing and customizing SBCC training packages for specific programmes
- Familiarity or previous experience SBCC implementation for UN agencies will be an asset
-Fluency in English and Swahili language is required. Knowledge of another official UN language is an asset.
UNICEF is committed to diversity and inclusion within its workforce, and encourages all candidates, irrespective of gender, nationality, religious and ethnic backgrounds, including persons living with disabilities, to apply to become a part of the organization.
UNICEF has a zero-tolerance policy on conduct that is incompatible with the aims and objectives of the United Nations and UNICEF, including sexual exploitation and abuse, sexual harassment, abuse of authority and discrimination. UNICEF also adheres to strict child safeguarding principles. All selected candidates will, therefore, undergo rigorous reference and background checks, and will be expected to adhere to these standards and principles.
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Position: Individual consultant - Review business marketing and advertisment content to identify stereotypes which promote gender socialisation of children and adolescents in Tanzania.
Job Number: 525546
Locations: Africa: Tanzania,Uni.Re
Work Type : Consultancy
Opening Date Thu Aug 08 2019 09:00:00 GMT+0300 (East Africa Time) E. Africa Standard Time
Closing Date Sun Aug 11 2019 23:55:00 GMT+0300 (East Africa Time)
UNICEF works in some of the world’s toughest places, to reach the
world’s most disadvantaged children. To save their lives. To defend
their rights. To help them fulfill their potential.
Across 190 countries and territories, we work for every child, everywhere, every day, to build a better world for everyone.
And we never give up.
For every child, [Protection]
Business marketing and advertisements target and reach millions of
people on a daily basis and, therefore, have a significant impact on
society. Gender sensitive marketing has recently become a central
concern of UNICEF for the impact it could have on gender socialization
of children (boys and girls). UNICEF cares about marketing practices
that could affect development outcomes for children and prevent UNICEF
from achieving its goals. Addressing how business marketing and
advertisements impact children’s gender socialization is aligned with
UNICEF’s Gender Action Plan and Strategic Plan Goal 5: Every Child has
an Equitable Chance in Life. Thus, giving the opportunities to address
harmful practices and promoting positive gender norms through effective
business marketing and advertisements.
Recommended:
In January 2019 UNICEF Gender Section organized an internal global
workshop which brought together staff from the Region, Country Offices
and relevant headquarters departments to explore possible business
engagement opportunities that can contribute to deconstruct harmful
gender stereotypes and promote empowering gender norms through business
marketing and advertisement.
It is evident that businesses whether small or large, interact with
and have effects on the lives of children both directly and indirectly.
The effects can be positive or negative, long-lasting and even
irreversible. Therefore, respecting and supporting children’s rights
requires businesses to both prevent harm and actively safeguard
children’s interests. In promoting products and services, the business
sector employs rigorous and extensive marketing strategies through
advertisements using various media channels/platforms.
Recently, with the increase of visual media platforms, advertisement
plays a key role in cultivating perceptions and beliefs of customers.
The meaning of advertisements is created through their reception by
customers, which information is packaged in a specific context by using
commonly shared cultural knowledge. Cultural norms and values play very
important roles in the development and construction of stereotypical
gender roles, and these roles are transferred from the real world to the
world of advertisements. Thus, gender image is most widely used by
advertisers to capture the audience’s attention and to positively link
their products with the feelings of their targeted group. Advertisement
is increasingly pervasive, powerful, and frequently containing content
that effectively perpetuates gender stereotypes. For instance, an advert
on the nutritious food which shows that baby girls will grow up to be
famous dancers and baby boys engineers. Others can show a man with his
feet up while a woman cleans, cooks or setting a dining table. Most of
the times in countries with strong gender values and customs like
Tanzania, these adverts are significant conduit of harmful gender
stereotypes when promoting limiting gender norms. Gender stereotypes
affect people’s thoughts, actions, behaviors, life choices, and life
outcomes. For instance, gender stereotypes are all too often lead to
limiting children’s opportunities and consequently their right to
self-expression and the realization of their fullest potential. On the
other hand, marketing can be constructive when it creates and
disseminates empowering messages.
The TCO long term and well-established partnership with the business
and media sectors presents possible entry point to engage key
stakeholders in the business marketing and advertisement industry to
promote positive gender norms for instance political parties showing a
woman wining a political position and discourage the harmful ones. This
builds on the renewed focus of the midterm review of the current country
programme (2016-2021) which identified a priority of engaging a
business sector to support promotion and protection of children’s
rights. UNICEF would like to engage the business sector and ensure that
while strengthening their brand/reputation they should also play a
critical role to mitigate risks of harming children, give back to the
society, increase public profile/awards, obtain social licenses to
operate in society, improve business competitiveness as well as achieve
compliance of national and international agreements.
In order, to establish a stronger link between marketing, gender
socialization and outcomes for girls and boys, UNICEF TCO needs to
strengthen advocacy based on a moral imperative. Therefore, it is
important to establish a wider range of tangible evidence with which to
make the business case for addressing business marketing influence on
gender socialization.
Thus, UNICEF TCO wishes to engage a consultant to conduct an
assessment of which its findings will inform the integration of gender
perspectives in business marketing and advertisements to deconstruct
harmful gender norms and promote gender equal norms in partnership with
business and media companies
UNICEF Workshop Report on Promoting Positive Gender Norms through Effective Marketing
The purpose of this review is to create a body of evidence and
narrative to inform the formulation of change strategies in business
marketing and advertisements to promote gender equality and impart
positive gender attitudes among boys and girls as well as male and
female.
The findings of the review will be used by the UNICEF Communication, Advocacy and Partnership section to develop advocacy agenda, communication and knowledge products for the integration of gender perspectives in the ongoing partnerships with the private sector.
As well, the findings will be used by other stakeholders engaging with the business marketing and advertisements with the interest to safeguard children’s rights and promote positive gender socialization. This gender review will focus on the analysis of the content from the selected print and electronic advertisements for a span of 5 years and solicit stakeholders perspectives on the content of the business marketing and advertisements and gender socialization.
Specifically, the gender review will focus on
2. Methodology and technical approach
Guidance
The consultant is expected to accomplish the following tasks:
4. Management
The consultant will work under the general leadership of the Chief of Communication, Advocacy and Partnership (CAP) section with the technical support of the Gender Specialist and Private Sector Specialist; and administrative support from sector gender focal points in Dar es salaam and Zanzibar Field Office
5. Qualifications and experience required:
The selected candidate should possess the following background and experience:
6. Estimated budget
The consultant shall provide an all-inclusive cost in the financial proposal including international and local travels during assignment in Dar es salaam and Zanzibar.
UNICEF Workshop Report on Promoting Positive Gender Norms through Effective Marketing
1. Purposes and Objectives
The findings of the review will be used by the UNICEF Communication, Advocacy and Partnership section to develop advocacy agenda, communication and knowledge products for the integration of gender perspectives in the ongoing partnerships with the private sector.
As well, the findings will be used by other stakeholders engaging with the business marketing and advertisements with the interest to safeguard children’s rights and promote positive gender socialization. This gender review will focus on the analysis of the content from the selected print and electronic advertisements for a span of 5 years and solicit stakeholders perspectives on the content of the business marketing and advertisements and gender socialization.
Specifically, the gender review will focus on
- Analysing business marketing and advertisements content from the public and private televisions stations (TV), radios, newspapers and social media in order to understand how it portrays men and women and children (girls and boys).
- Assessing the roles assigned to men and women; boys and girls and why that role is assigned to either men or women; boys or girls.
- Assessing the perspective of the business stakeholders on the business marketing and advertisements and gender socialisation
- Proposing actionable recommendations for UNICEF’s entry point to address the identified gender stereotypical practices and perspectives in the business marketing and advertisements.
2. Methodology and technical approach
This gender review will employ qualitative methods in collecting both
secondary and primary data. The data collection will be done through:
In addition:
The consultant is required to adhere to UNICEF Procedure for Ethical Standards in Research, Evaluation and Data Collection and Analysis (effective from 1st April, 2015). For this purpose, it is suggested that the consultant complete the Agora course on Ethics in Evidence Generation (https://agora.unicef.org/course/info.php?id=2173
3.Scope of work, tasks ,deliverables and timeframe
Scope of work:
-
Conducting analysis of the content of business advertisements. The
content analysis will allow the systematic measure of advertising
content to make inferences to Tanzania social context and its influence
on gender socialization. The description data on the representation of
men and women in advertising, the category of product being advertised,
scene location, role, whether the situation in which the actor is
presented was more or less traditional, actor credibility (whether he or
she is construed as a product user), physical appearance of actor,
representation of relationships between main character and other
characters in the advertisement, representation of product benefits and
level of sexism.
- Conducting interviews with key informants (KIIs) and focus group discussions (FGDs) from business companies who are the content owners and the media houses (editors). The KIIs and FGDs will provide detailed information on the narrative that inform the development of advertisement content. Before the commencement of work, the consultant will undertake an in-depth desk review. UNICEF will provide the necessary documents to the consultant on the signing of the contract.
In addition:
- The consultant shall develop a detailed methodology and technical approaches on selected qualitative methods on data collection and analysis in the proposal. The proposed approaches will be discussed and agreed by UNICEF during the finalization of the inception report.
- The consultant will liaise with UNICEF’s Private Sector Engagement Specialist and Gender Specialist in accomplishing the task.
The consultant is required to adhere to UNICEF Procedure for Ethical Standards in Research, Evaluation and Data Collection and Analysis (effective from 1st April, 2015). For this purpose, it is suggested that the consultant complete the Agora course on Ethics in Evidence Generation (https://agora.unicef.org/course/info.php?id=2173
3.Scope of work, tasks ,deliverables and timeframe
Scope of work:
The focus of this gender review in business advertisement and
marketing, is expected to engage the business companies and media houses
in Tanzania Mainland and Zanzibar. This review will include
consultations with advertisement content producers, business and media
owners. Also, consultations will involve conducting KIIs with
government ministries, departments and agencies. The start date is
expected to be 25th August 2019. This assignment is expected
to take 20-working days which is expected to be completed within two
months from the date of signing the contract.
Tasks, Deliverables and Time frameGuidance
The consultant is expected to accomplish the following tasks:
- Desk review of legal and policies regulating business marketing and advertisements in Tanzania Mainland and Zanzibar.
- Desk review of relevant literature of previous studies conducted in Tanzania and other parts of the world on the subject matter.
- Conduct KIIs with government ministries, departments and agencies.
- Collect and analyze content of advertisements that will be collected from the print and electronic media houses. In collaboration with UNICEF and partners, the consultant will select media houses with adequate representation in terms of products diversity, audience, language and regional spread. Consultant will be required to sharpen the selections criteria as necessary.
- Conduct KII and FGDs with business and media owners and leaders in civil society organizations working on children rights
- Analyze the gender socialization dimensions of the business advertisement in Tanzania.
- Propose policy advocacy and programmatic responses and entry points that UNICEF will tap-on to address identified gender bottlenecks and barriers in promoting positive gender norms.
- Draft and submit draft and final reports to UNICEF Tanzania.
4. Management
The consultant will work under the general leadership of the Chief of Communication, Advocacy and Partnership (CAP) section with the technical support of the Gender Specialist and Private Sector Specialist; and administrative support from sector gender focal points in Dar es salaam and Zanzibar Field Office
5. Qualifications and experience required:
The selected candidate should possess the following background and experience:
- Advanced degree in the field of gender and development, journalism, marketing, development studies, sociology, economics, law, and or public administration and at least eight years of progressively responsible professional experience on gender and marketing and or media.
- Knowledge on the influence of media on gender socialization, marketing theories and advertisement techniques.
- Demonstrated capacity and proven experience of more than 5 years on designing and conducting gender analysis and producing quality reports
- Demonstrated strength in collaborative working arrangements.
- Should be available to travel to Tanzania Mainland and Zanzibar.
- Fluency in English is required, and knowledge of Kiswahili language will be an asset.
6. Estimated budget
The consultant shall provide an all-inclusive cost in the financial proposal including international and local travels during assignment in Dar es salaam and Zanzibar.
