Junior Digital Marketing Officer at BURN
About the Role: The Digital Marketing Officer will be a key member of the Marketing team, responsible for being proactive in leading, developing and executing digital marketing campaigns to increase brand awareness, drive customer engagement, and generate leads. This role will focus heavily on social media platforms like TikTok, Facebook, and Instagram to reach and engage our target audience, with a strong emphasis on influencer marketing.
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Key Responsibilities:
- Develop and execute engaging social media campaigns across TikTok, Facebook, and Instagram.
- Create high-quality visual content (images, videos) for social media platforms, including capturing footage of trade activations and other marketing events.
- Manage social media advertising campaigns, including budget allocation, targeting, and performance tracking.
- Monitor and analyze social media performance, track key metrics (e.g., reach, engagement, conversions), and generate insightful reports.
- Respond to social media comments and messages in a timely and professional manner.
- Create engaging short-form video content for social and other platforms.
- Develop compelling captions and hashtags for social media posts.
- Stay updated on social media trends and best practices.
- Develop and manage influencer marketing campaigns, including briefings, content guidelines, and performance tracking.
- Build and maintain relationships with influencers to foster long-term partnerships.
- Negotiate contracts and manage influencer payments.
- Track and analyze the performance of influencer campaigns, measuring key metrics such as reach, engagement, increase in customer care enquiries, sales uplift and all key ROI metrics. ekIZ4c6 DmwvJ8
- Engage with followers and build a strong online community.
- Identify and collaborate with relevant online communities and forums.
- Monitor competitor activity and industry trends.
Skills and Experience:
- Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
- Minimum of 3-6 years of experience in digital marketing roles with a proven track record of success.
- Ability to work independently and as part of a team.
- Strong organizational, and time-management skills.
- A passion for achieving results and exceeding expectations.
- Strong understanding of social media marketing best practices and algorithms.
- Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite, Canva).
- Strong analytical skills with the ability to analyze data and draw insights.
- Proficiency in Microsoft Office.
- Experience with SEO/SEM and other digital marketing channels.
- Data analysis and reporting skills (e.g., Facebook Analytics)
Qualified Female Candidates encouraged to Apply
BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).
How to Apply:
To submit your application, please follow the link provided below.
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Trade Activation Lead at BURN
About the Role: The Trade Activation Lead will play a crucial role in driving market penetration and brand visibility for ECOA. This role requires a dynamic and results-oriented individual with a proven track record in ex ecuting successful on-ground marketing activations and linking results to leads & sales conversion. Reporting directly to the Marketing Manager, this individual will be responsible for planning, executing, and evaluating trade marketing initiatives that drive consumer engagement and sales growth. Duties and Responsibilities:
- Plan, manage, and execute marketing activations in various Tanzania locations to drive customer engagement and lead generation.
- Identify, recruit, and train brand ambassadors and ushers to effectively represent the company at activations.
- Source and ensure the timely delivery of all necessary materials for activations, including flyers, parasols, tents, and promotional items.
- Ensure that all activations align with the approved brand look and feel, including set-up, visuals, messaging, and customer experience.
- Coordinate the logistics for activations, including location booking, transport, setup, and tear-down.
- Track and analyze the performance of all activation activities, measuring key metrics such as sales uplift, customer reach, and ROI.
- Prepare comprehensive reports on activation performance and provide actionable insights to the Marketing Manager.
- Collaborate closely with the sales team, commercial, and other stakeholders to ensure successful campaign execution.
- Stay abreast of market trends, competitor activities, and consumer behavior.
- Identify and implement innovative activation strategies to improve market penetration and brand visibility.
- Ensure all activities are conducted in compliance with relevant regulations and company policies and government required permits and licenses.
- Monitor and report on the number of prospects generated from activations, track ROI, and analyze the conversion of leads into customers.
- Work closely with the sales and marketing teams to ensure activations align with broader campaign objectives and sales strategies.
- Manage activation budgets and ensure cost-effective execution while maintaining a high impact on customer engagement.
- Develop and implement post-activation reports analyzing key performance indicators (KPIs) such as:
- Number of prospects generated from activations.
- Conversion rate of leads into sales.
- Return on Investment (ROI) for marketing activations. ekIaDD4 DmwvJ8
- Trade activator performance and customer feedback from activations.
- Adherence to activation budgets and timelines.
Remote work opportunities
Qualifications:
- Bachelor’s Degree in Marketing, Business Administration, or a related field.
- Minimum of 5 years of experience in trade marketing, field marketing, or a related field.
- Proven experience in managing large-scale promotional teams and launching successful brands.
- Strong understanding of sales and marketing principles, including brand building, customer relationship management, and channel management.
- Excellent communication, interpersonal, and presentation skills.
- Strong analytical and problem-solving skills with the ability 1 to analyze data and draw actionable insights.
- Proficiency in Microsoft Office Suite and other relevant software.
- Ability to work independently and as part of a team.
- Strong organizational, and time-management skills.
- A passion for achieving results and exceeding expectations.
Key Skills & Competencies:
- Leadership & Team Management
- Strategic Planning & Execution
- Communication & Interpersonal Skills
- Analytical & Problem-Solving Skills
- Results-Orientation
- Customer Focus
- Project Management
- Data Analysis
- Cross-functional Collaboration
Read Also:
Qualified Female Candidates encouraged to Apply
BURN does not charge a fee at any stage of the recruitment process (application, interview, meeting, processing, training, or any other fees).
How to Apply:
To submit your application, please follow the link provided below.
