Channel Manager – On Trade at Diageo
Job Description :
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
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SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Purpose of Role
This role is responsible for developing and implementing channel strategies to drive sales, distribution, and market penetration through premium core retail and distribution channels. This role involves building a strategy and framework geared towards optimizing channel performance and collaborating with cross-functional teams to achieve business objectives.
Top Accountabilities
- Increase brand awareness, trial, affinity through implementing high-quality drinking experience at a point of Sale through the development of Execution blueprints and Availability Standards tailored to channel/segment.
- -Leads commercialization / tailoring of brand and portfolio activities to channel and customer to drive triple win outcomes
- Work closely with Brand Team(s) to create brand assets in assigned channel for priority Premium brands to enable and successfully execute staff training, menu and feature printing, back bar management and merchandising.
- As central point of contact between Field Sales and Marketing, build and deliver creative, high quality On & Off-trade 365Essentials programs in line with the brand strategy.
- Develop Point of Sale tools to support BTL programs that will maximize brands availability, activation, and visibility at the Point of Sale.
- Manages the Channel Activation budgeting and spend disciplines.
- Sets KPIs and leads the Measurement & Evaluation of key
activities to ensure continuous improvement of growth drivers and secure
efficiency and effectiveness of spend.
-Develop Outlet Segmentation and Outlet Activation Blueprint development. - Supports the development of the trade strategy.
- Working with distributors, outlet owners and the Sales team to build all round 365E capability.
Qualifications, Experience, and leadership
- Educated to university degree level or equivalent. Postgraduate qualifications an advantage
- Minimum 5 years’ experience either within an FMCG organisation within commercial or customer marketing
- A strong track record in field sales & customer marketing experience, with demonstrated ability in planning and execution.
- A good understanding and strong capability to coach others on customer marketing fundamentals& BTL process.
- Excellence in terms of interpersonal skills and ability to brilliantly manage relationships with internal and external stakeholders.
Strategic thinking – A strategic and visionary leader able to make bold strategic choices that deliver for the short and long term.
Commercial acumen – An understanding of business end to end and providing robust counsel to executive team.
Performance driven – Has an acute focus on performance and results, is highly accountable and determined to win.
Agile – Demonstrates pace and urgency, responding quickly to emerging threats and opportunities,
Influencing – can navigate a matrix organisation and build brilliant relationships internally and externally.
Personally resilient – able to maintain emotional balance in the face of pressure and high-performance expectation.
Externally focused – Great external radar to spot opportunities and challenges and strongly networked into key communities of experts to understand market and legislation trends.
Invest in Talent – Track record of leading leaders and ability to build and nurture high performing teams and insightful into what drives performance.
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Read Also:
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Worker Type :
Regular
Primary Location:
Dar es Salaam
Additional Locations :
Job Posting Start Date :
2024-12-09
How to Apply:
To submit your application, please follow the link provided below.
Advocacy Manager (Spirits Capability) at Diageo
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Purpose:
To build capability for total spirits in Tanzania by developing a Brand Ambassador team in each market whilst helping to upskill current sales/distributor teams already on the ground.
This role will be the head of training for spirits in the market and leading the capability drive across internal and external staff on Diageo Brand Ambassadors (DBA), Business of Bars and the World Class program. This role will lead the capability of each Brand Ambassador (BA) team and internal staff including both On and off Trade across the country.
There is a need to improve the execution and especially the Rate of Sale of our Reserve Luxury Portfolio, and the Ambassador Team will be pivotal in not only ensuring our Trend Leading Account (TLA) & Regional leading Account (RLA) are serviced to a level where 365 essentials drive a constant turnover of our brands.
In line with the Reserve F22 vision this role will drive the below:
Capability programs on spirits for all internal staff
Capability programs for all agency staff and distributor Vehicle Sales teams
Capability programs for On-trade community (World Class and Diageo Brand Ambassador)
Capability program for Off-Trade customers
Build and in-bed new Brand Ambassador (BA) program in Tanzania and create World Class team of Diageo Brand Ambassadors (DBA).
Top Accountabilities
Ensure Reserve Portfolio is brought to life across TLA/RLA accounts
through 365 essentials and in core retail stores that cater to high-end
consumers (staff/key client mentor sessions)
Build Ambassador team (depending on each market) and up weight each
individual’s skills on all aspects of being a brand Ambassador
Deliver new DBA/BOB and World Class modules across EABL outlets and sales teams
Conduct comprehensive trainings, tastings, samplings, master-classes,
dinners, across the Reserve Luxury Portfolio of internal and external
customers and targeted consumers-
Execution of Reserve Luxury Portfolio On-Premise and Retail activity –
(for example – and not an exhaustive list- to include mapping accounts
and number trained, number of persuasion programs developed, % steal of
share from the competition, quantified incremental sales linked to
activity, building advocacy, improving visibility, menu share, POS
presence, creation of bespoke menu/cocktail lists, World Class
execution)
Prospect and build strong relationships with Gurus/Influencers in key
markets, while maintaining and nurturing current relationships
Together with the relevant teams, turns the Reserve Luxury Portfolio PR
strategies and executional best practice into appropriate in-market
actions
Continually re-evaluates current Reserve Luxury Portfolio accounts and helps acquire new accounts based on market trends
Inspires consumers, customers and trade to advocate Reserve brands
In conjunction with the brand manager identifies, develops and manages
local marketing activities including locally based brand opportunities.
Delivers special events in a way which provides positive experiences for our consumers and customers
Organizes and co-ordinates launch activity and promotions in line with brand guidelines
Acts as the face of the brands and Diageo – proud of what you do
Qualifications and Experience
University degree
5+ years relevant experience
Excellent knowledge of the drinks and non-drinks luxury goods sector
Proven passion to live life of the luxury sector and bring our brands to life
Experience as an entrepreneur with a strong understanding of the motivations of bar managers and staff
Outstanding and proven presentation skills
Must possess excellent mixology skills with a solid Spirits knowledge
Proven training ability, persuasive selling skills, passion for wine and
the high-end drinks business, with respect to customers and consumers
Excellent category, brand and trade knowledge with a strong ability to identify emerging trends and insights
Good informal relationships with drinks, culinary and lifestyle journalists an asset
In depth knowledge of the on-trade business from a bar background essential
Celebrating our inclusive and diverse culture is core to Diageo’s
purpose of “celebrating life every day everywhere”. This purpose is, in
itself, inclusive in nature, as it values everybody irrespective of
background, disability, religion, gender or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Read Also:
Worker Type :
Regular
Primary Location:
Dar es Salaam
Additional Locations :
Job Posting Start Date :
2024-12-09
How to Apply:
To submit your application, please follow the link provided below.
