Shopper Manager at Diageo
About us
From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed. We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role. It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve. Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people. Feel inspired? Then this may be the opportunity for you.
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SBL was incorporated in 1988 as Associated Breweries Limited and changed its name to Serengeti Breweries Limited in 2002 and commenced commercial operations in 1996 with one brewery in Dar es Salaam. The company was acquired by EABL in October 2010 and has three breweries located in Dar es Salaam, Mwanza and Moshi.
SBL flagship brand is Serengeti Premium Lager. Other brand portfolios include Guinness and Plisner. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirit brands such as Johnnie Walker®, Smirnoff Vodka®, Bailey’s Irish Cream ®, Richot®, Bond 7 Whiskey® and Gilbeys Gin®.
Role purpose
The position holder Is responsible for the creation of all the must-have and focus Shopper growth drivers across a brand/Category to deliver the most efficient and effective Industry leading Shopper Marketing Growth Drivers.
The growth drivers developed must grow our share, drive equity and penetration growth. The role requires the individual to transform our growth drivers to be ‘channel’ ready and deliver against all aspects of the ‘path to purchase’ and not just at the ‘Moment of choice’.
Key accountabilities
Input into the JUBP development with strong and in depth commercial
and Customer insights working with brand team, innovation Team, Field
sales team and Finance team.
Actively support volume forecasting via use of trends and analyses of data as a primary input.
Make marketing BTL/TTL concepts operational.
Identify sales gaps in regions and propose corrective action.
Inputs Joint Customer plans (JCP) for Top Customers and ensured ruthless planning of the agreed activities within the JCP.
Own the development of BTL program plans and agree the roles and responsibilities key resources and budget implications.
Develops compelling Customer Propositions for Sales Driver activities using detailed brand & customer knowledge.
Management of cross functional project teams for effective planning of
BTL activities (coordinate and ensure each team delivers the requirement
for bold execution on time
Ensure All BTL Marketing activities proposals are in line with the trade
strategy and that customer insight Field constraints and customer
information are considered.
Ensure key controls are in place and respected for each activity.
Ensure field teams and company staff engagement to programs through
clear and inspiring briefings with support capability team when
applicable.
Support M&E of activities working with CPAM/Brand team/Finance.
Deliver all projects on or under agreed budget.
Management One plan review meetings
Working very closely with brand team, and starting with strong insights,
this role leads the creation of high quality and scalable single brand
Shopper Marketing growth drivers for execution. The creation is for all
beer/spirt Trademark brands including innovations.
Delivers Inspiration and Toolkits that are ‘Channel Ready’ across countries for Execution.
Working with and managing Agencies to set very highest standards and
deliver the very latest and best Shopper Marketing work in the industry.
Deliver tools that confirm to the developed Physical Availability
principles, covering the full Path to Purchase, and in accordance with
the M&E learnings.
This role will also control the flexible resourcing work plan across all
Shopper Marketing and Brand teams. As part of this the role will take
budgetary responsibility for ‘creation’, and the selection of
appropriate agencies and the agency models.
Qualifications and Experience Required:
Bachelor’s degree in a relevant field
Strong commercial acumen and an understanding of the Tanzanian beer/spirit market
4+ years of work experience in Commercial/Marketing Functions
Computer literacy (Microsoft environment)
Skills/knowledge
Minimum 3 years Brand marketing, sales role
Able to demonstrate success in developing & leading team. Evidence of strong leadership and influencing skills
Excellence project management skills that deliver projects on time and on budget
Strong influential skills
Strategic thinkers
Competitive intelligence & insights
Measure and evaluation of projects.
Good interpersonal communication skills
Celebrating our inclusive and diverse culture is core to Diageo’s
purpose of “celebrating life every day everywhere”. This purpose is, in
itself, inclusive in nature, as it values everybody irrespective of
background, disability, religion, gender or ethnicity.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
We’re looking for people with creativity, boldness and a sense of purpose to take Diageo and our timeless, pioneering brands to the next level.
Feel inspired? Then this may be the opportunity for you.
Worker Type :
Read Also:
Regular
Primary Location:
Dar es Salaam
Additional Locations :
Job Posting Start Date :
2024-11-22
How to Apply:
To submit your application, please follow the link provided below.
