Assistant Manager – Branding, BTL & Events Vacancy at Exim Bank
Dar es Salaam
Exim Bank Tanzania
Exim Bank (Tanzania), is a commercial bank in Tanzania
REPORTING TO: Head — Marketing & Communication.
DEPARTMENT: Marketing
REGION: Dar es Salaam
Recommended:
HOURS OF WORK:
8am – 5pm Monday to Friday. Additional hours as required by workload.
PURPOSE OF JOB:
The purpose of this role is to enhance the bank’s brand image, increase customer engagement, and support business goals through strategic branding initiatives, BTL campaigns, and events management. This role drives brand presence, fosters customer loyalty, and contributes to the bank’s growth and success.
RESPONSIBILITIES:
»» Brand Strategy and Management:
i. Develop and implement comprehensive brand strategies aligned with the bank’s overall vision and objectives.
ii. Oversee the execution of brand guidelines across various channels and touchpoints, ensuring consistent messaging and visual identity.
iii. Monitor market trends, competitor activities, and customer feedback to continuously improve and evolve the bank’s brand positioning.
·») Below the Line (BTL) Campaigns:
i. Plan, execute, and optimize below the line marketing campaigns to drive customer acquisition, engagement, and retention.
ii. Collaborate with internal stakeholders, such as product teams, sales, and customer service, to develop targeted BTL campaigns that align with business objectives.
iii. Track and analyze campaign performance metrics, making data-driven recommendations for optimization and future campaigns.
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»» Events Management:
i. Manage the planning, coordination, and execution of various
bank-sponsored events, including seminars, conferences, product
launches, and client appreciation events.
ii. Collaborate with internal teams, external vendors, and event
partners to ensure seamless event logistics, branding, and messaging.
iii. Monitor event outcomes, measure ROI, and provide post-event analysis and recommendations for future event strategies.
»» Team Leadership and Collaboration:
i. Lead a team of branding and campaign professionals, providing guidance, support, and mentorship to achieve departmental goals.
ii. Foster a collaborative and inclusive work environment, promoting teamwork, creativity, and innovation.
iii. Collaborate with cross-functional teams, including marketing, sales, and corporate communications, to align branding and campaign efforts with overall marketing initiatives,
»») Budgeting and Reporting:
i. Develop and manage budgets for branding, BTL campaigns, and events, ensuring efficient allocation of resources.
ii. Prepare regular reports and presentations on campaign performance, brand metrics, and event outcomes for senior management and stakeholders.
PREFERRED SKILLS, QUALIFICATIONS, AND QUALITIES
- Bachelor’s degree in marketing, business administration, or a related field. A master’s degree is a plus.
- Proven experience (4+ years) in branding, marketing campaigns, and events management, preferably in the financial services industry.
- Strong understanding of brand strategy, brand management, and positioning.
- Demonstrated experience in planning and executing below the line marketing campaigns.
- Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
- Strong leadership and team management abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Analytical mindset with the ability to leverage data for campaign optimization and decision-making.
- Proficiency in marketing tools and platforms, such as CRM systems, marketing automation software, and social media management tools.
How to Apply :
Please send your application to: hrrecruit@eximbank.co.tz
Applications are to be sent with the subject being: Assistant Manager – Branding, BTL & Events.
NB: Only short – listed candidates will be contacted
Application deadline:- 11th July 2023
Collection Manager – Retail & SME
REPORTING TO: Senior Manager
Dotted reporting line to: Head of Special Assets Management
DEPARTMENT: Special Assets Management
RESPONSIBLE FOR: Retail and SME
LOCATION: Dar es Salaam
HOURS OF WORK:
Monday – Friday. 8am – 5pm
Additional hours as required by workload
Managing monitoring, collection and recovery of all the Retail loan delinquent accounts for all products..
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KEY RESPONSIBILITIES:
1. People Management
- Develop a high performing team by assisting senior management in recruiting and promoting the best people in line with business needs.
- Training and mentoring of staff members in the retail collections and recovery units.
- Ensure Exim values are displayed and embedded within the team and across all departments. Display and support behaviors that support Exim culture and code of ethics.
- Overseeing staff members and ensuring the accurate and timely response to customers including timely issuance of demand notices. Remaining informed of any legislative procedural training regarding debt collection.
- Promoting a learning culture and impacting a technical expertise and knowledge through continuous coaching of staff.
2. Business Management
- Develop and implement daily portfolio performance monitoring trackers/report for constant monitoring of key parameters on the bank delinquent portfolio.
Primary focus shall be on;
a. Early detection of problems in the delinquent portfolio
b. Timely restructuring of accounts
c. Early alert on New NPA and updating the status on key NPAs as required on weekly basis.
d. Prepare monthly feedback Unit reports.
- Setting payment collection goals and targets for the department.
- Manage revenue and develop initiatives to control and reduce the amount of vendor payouts. Creating and implementing a strategy to improve the collection of outstanding credit.
- Track & control the delinquency of each area bucket and monitor outcomes.
- Ensure customer satisfaction by ensuring quick resolution and response of customer issues and queries within specified TAT.
- Represent the organization in front of legal/ statutory bodies as required by the legal team and ensure that the collection and recovery teams adhere to the legal guidelines provided by the law in force.
- Allocate work to the internal collectors and independent debt collectors and ensure that all the agencies in the location perform as per defined SLA Management of repossession process of properties or properties about to be auctioned by the bank or through external parties.
- Ensure compliance with all Audit / Regulatory bodies as well as policies and SoPs of the company.
- Allocate duties based on work volumes to team members in order to achieve operational targets including prioritization and work schedules.
- Implement productivity improvement measures by coaching staff on any new process, or on their areas of improvement.
- Review current processes and innovate new procedures that will improve collections and recoveries.
- Monitoring of restructured retail accounts to prevent deterioration and foster back flow.
- Monitor the existing Special Assets Management processes and systems to ensure effective workflows to business performance.
3. Risk and Compliance
- Ensure that External Debt Collectors (EDC) and Staff are well trained and adhere to SAM policy and SOP.
- Adhere to TAT on customer query resolution.
- Ensure that adequate risk controls are in place.
- Drive a culture of proactive compliance among team members.
- Determine the action plans for to effectively reduce and manage risk issues that are related to
- Internal/External or BoT findings.
4. Any other duties that may be assigned by the line manager or management.
QUALIFICATION AND EXPERIENCE REQUIRED:
- University degree preferably in Law, Accounting/Finance and Business Administration.
- Relevant professional qualification in banking, risk management, recovery, and law.
- At least 5 years work experience as a Recovery Manager handling Retail and SME.
Read Also:
How to Apply :
Please send your application to: hrrecruit@eximbank.co.tz
Applications are to be sent with the subject being: Collection Manager – Retail & SME
NB: Only short – listed candidates will be contacted
Application deadline:- 11th July 2023
