Senior Brand Manager – Tanzania The Coca-Cola Company
LOCATION:Dar-es-Salaam, Tanzania – TZA
POST DATE:1/25/2019
JOB TYPE:FULL TIME
JOB LEVEL:01. Regular
POST END DATE: February 4 – 2019
Job ID: R-23615
Position Overview:
• Carry out comprehensive brand/business analysis leveraging on
available research data & insights and other market intelligence to:
i) feed into the development of marketing and business strategies,
through the strategic & annual business planning and brand planning
process, ii) track brand performance in terms of volume and equity on a
monthly basis for both internal use and bottler reviews
• Lead the end-to-end execution of integrated marketing programs for
specific campaigns by brand. This involves project leadership &
management, development of
business & creative briefs, cross-functional collabaration within KO
and with Bottling Partners, agency management, compliance with Brand
BVA, VIS & design principles
• Contribute to innovation projects in line with the pre-determined
pipeline, using Cokeworks, with cross-functional collaboration with
Franchise Innovations Manager & other functions, as well as bottling
partners
• Interface with the bottling partners for the implementation of
integrated marketing programs & innovation projects, with set
routines for meetings, market visits, consumer immersions, after action
reviews
• Manage & track DME spend in compliance to purchasing policy as well as monitor brand contribution
• Ensure compliance with responsible marketing guidelines and legal requirements in execution of marketing programs
Function Specific Activities:
Duties/Responsibilities:
Duties/Responsibilities:
Brand/Business Analysis:
• For SBP & ABP/Brand Planning
• Monthly performance tracking
Execution of Marketing Programs:
• Project leadership & management of Marketing Programs
• Development of business briefs
• Cross-functional collaboration: KO Marketing, Franchise IMC team &
other Franchise functions, BU central marketing, Bottling Partners,
Agencies
• Execution plan development & implementation
• Management of Project DME
• Management of Agency by Project (execution, GRV, invoicing)
• After action review
Implementation of Innovation pipeline:
• Contribute to Innovation projects
• Cross-functional collaboration with Franchise teams, other KO functions & Bottling partners
• Launch plan development & execution
• After action review
Collaboration with Bottling partners:
• For execution of Marketing programs & Innovation projects
• Set routines for status meeting, NPD, market & consumer visits
• Progress reviews of marketing campaign & innovation performance, with corrective actions where required
Governance:
• Manage DME spend in compliance with purchasing policy – timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
• Track DME spend vs. budget – including actual & assigned, open PO management on monthly basis with P2P team
Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines
Qualification:
• Brand/Consumer marketing experience, customer marketing/commercial experience
Job Requirements:
Years of Experience:
Growth Behaviors:
• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
• Contribute to Innovation projects
• Cross-functional collaboration with Franchise teams, other KO functions & Bottling partners
• Launch plan development & execution
• After action review
Collaboration with Bottling partners:
• For execution of Marketing programs & Innovation projects
• Set routines for status meeting, NPD, market & consumer visits
• Progress reviews of marketing campaign & innovation performance, with corrective actions where required
Governance:
• Manage DME spend in compliance with purchasing policy – timeliness in contracts, cost estimates for raising of POs, approval prior to start of activity, GRV with all relevant justification document
• Track DME spend vs. budget – including actual & assigned, open PO management on monthly basis with P2P team
Compliance with purchasing policy & LCOA is required, as well as legal & responsible marketing guidelines
Qualification:
• Brand/Consumer marketing experience, customer marketing/commercial experience
Job Requirements:
Years of Experience:
Growth Behaviors:
• GROWTH MINDSET: Demonstrates curiosity. Welcomes failure as a learning opportunity.
• SMART RISK: Makes bold decisions/recommendations.
• EXTERNALLY FOCUSED: Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
• PERFORMANCE DRIVEN AND ACCOUNTABLE: Has high performance standards. Outperforms her/his peers.
• FAST/AGILE: Removes barriers to move faster. Experiments and adapts. Thrives under pressure and fast pace.
• EMPOWERED: Brings solutions instead of problems. Challenges the status quo. Has the courage to take an unpopular stance.
